Students choosing a career as a Business Owner understand and can demonstrate the essential competencies required to operate a business.
This instructional program offers a sequence of courses that aligns challenging academic standards and relevant technical knowledge and skills needed to prepare for further education and careers in business ownership. Students learn the skills needed to realistically evaluate their potential as a business owner, and develop the fundamental knowledge and skills necessary to start and operate a business.
Customer Service Representative
Students choosing careers in Customer Service are prepared for employment in customer service occupations such as customer service representative, customer service consultant, customer service agent, and customer care manager.
This program teaches relevant technical knowledge and skills needed to prepare for further education and careers in the Marketing, Sales and Service career cluster, involving sales areas in retail, wholesale, customer billing and call center, among others. Human relation and communication skills are an important part of this curriculum; as well as technical skills in merchandising and operations data entry; business communication technology and software.
Students choosing careers as Entrepreneurs use creative thinking, problem solving, predicting trends, demographic sensitivity, product evaluation, and feedback to develop a successful business plans.
This program curriculum content includes but is not limited to understanding economic principles; business organization; understanding production, finance, marketing, and customer service; analyzing entrepreneurial trends in the marketplace; importance of business ethics; utilizing business communication technology; and developing a business plan.
Students choosing careers in Fashion Marketing are able to develop promotional and marketing plans; understand public relations; and write effective advertising.
This program curriculum includes, but is not limited to establishing promotion plan sales quotas and incentives; developing and evaluating fashion marketing plans; creating effective merchandising displays; and management of a marketing team.
Students choosing careers in International Marketing work in import/export merchandising and marketing of products internationally.
This program curriculum includes, but is not limited to business plan development for import/export businesses; analysis of trading countries; global marketing and transportation plans; and international trade regulations.
Marketing, Merchandising, & Parts Operations
Students who choose a career in Marketing, Merchandising, & Parts Operations perform a variety of duties in marketing, sales, and service occupations such as salesperson, stock clerk, parts specialist, inventory control clerk, warehouse clerks and parts managers.
The content includes, but is not limited to, risk management, marketing math, equipment operations, advertising, sales promotion, sales, customer relations, delivery/warehouse operations, billing operations, cataloging, parts systems, components and their functions, automotive systems parts sales, inventory control, and management.
Sport, Recreation, and Entertainment
Students choosing careers in Sport, Recreation, and Entertainment Marketing understand the importance and procedures of licensing, sponsorships, and endorsements in the sport, recreation, and entertainment marketing industries.
The purpose of this program is to prepare students for employment or advanced training in the sport, recreation, and entertainment marketing and sales industries. The content includes, but is not limited to, selling techniques; public relations and publicity; event planning and execution; and licensing, sponsorship, and endorsements.
CTE Students with Special Needs
Career Education for Students with Disabilities (Repeatable for multiple credit)